The first step to our process is to understand our client’s pain points, priorities and goals in order to identify the most effective solution. This is where we present our process in detail and lay the foundation to a successful service provider-client relationship.
We assess and prioritize client needs as well as outline our client’s desired outcomes and goals. Your business will have its own dedicated slack channel with the Knife and Fox team where any questions or comments will be promptly addressed by our team.
We identify your competitors and evaluate their strengths and weaknesses as well as the strengths and weaknesses of their products and services. This is where we gain a better understanding of your market and identify market gaps where your business can take a unique position to reach underserved customers. Our aim is to significantly improve our clients reach and appeal to existing and new audiences across various markets.
We create wireframes that will provide a clear overview of the page structure, layout, information architecture, user flow, functionality, and intended behaviors. Wireframes represent the initial product concept in a streamlined manner that’s easy to quickly approve or make changes to the product.
Once wireframes are approved, we define the project’s full scope by creating a detailed outline of all aspects of the project including all related activities, resources, timelines, deliverables and boundaries.
We’ll help define your companies brand to its finest details to ensure its replication across different marketing mediums are exact. From your brand logo, colors, color schemes, font types, messaging etc. We will help make sure your brand identity is consistent across all platforms. This brand is then applied to the wireframes, to make your site pop.
Once we receive your approval on the brand strategy and the wires we design your homepage, which will decide the overall look for the whole site.. The homepage with the brand assets applied takes one week to complete in most cases.
Once you and your team has signed off on the homepage we begin to design the remaining screens. After we have locked down the brand and the direction we complete 3-4 pages per week.
After the designs have been completed we hand them off to the development team. The development team handles all migrations from old websites if needed, any needed integrations, and make sure all assets from designs are imported over correctly.
We have exclusively developed our clients’ websites on Webflow since 2014. We discovered that webflow affords our clients more flexibility when it comes to content and design manipulation. Prior to that, we used platforms such as WordPress and CraftCMS, and webflow wins hands down.